"Why do you think more Scottish Women seeking Image Consultants and Personal Stylists?"As our business gets busier and busier. This is a question that I have been asked many a time by researchers, marketers and reporters. So this blog explores the dramatic increase in image consultation and personal styling bookings.
It is well known that clothing, accessories and footwear feature prominently in women’s spending habits with the UK retailing industry recording substantial growth in the last 4 years. However, as more and more Scottish women find ways to cut down on their spending and save more money, Image Consultants (also known as Personal Stylists) are in greater demand now than ever before. The image consulting industry first started in the late 1970’s and early 1980’s. Before that time, “image consulting” for the general public was not a familiar concept. Politicians, models, TV personalities and celebrities were the only likely candidates to hire an image consultant or receive an image makeover. Today, the demand for quality image consultants by regular women has risen to a high as new markets have emerged in Scotland.
Much has been written about women’s body image over the past decade - almost all of it suggesting that more and more women are growing increasingly dissatisfied with their physical appearance. The 1997 Psychology Today Body Image Survey shows there's more discontent with the shape of our bodies than ever before, with 56% of women being dissatisfied with their overall appearance. Image Consultants have come to women’s rescue by ensuring that they help clients look their best and feel more confident in their appearance. Image Consultants work with a client’s colouring, body shape and individual personality elements to identify the building blocks of what works for the client and their lifestyle. They train and coach clients along the way to integrate this learning into their lives far beyond the consultation or the fashion trend of the time.
Our image consultation and personal styling bookings have increased dramatically this year alone. I think more and more Scottish women are starting to realise that with the extensive choice of shops and products out there, It is hard to know what to pick and extremely easy to waste money on clothing, shoes, accessories, make-up and skincare products that don’t work on the individual. Both men and women have now realised that by gaining the basic knowledge about body shapes, styles, colours and general image, they can be in more control of their appearance and the products they choose to spend money on.
One Scottish woman who benefited from image consulting at ‘Style Me Flawless’ is Julie, a Consultant from Glasgow. She said: “I found myself only wearing half of what I had and never felt great in what I wore. My confidence has been boosted dramatically. I have found that people are reacting more positively to me, my husband loves the new me and I look forward to opening the closet door and picking my outfit for the day.”
Image Consulting also worked for Moira, a business woman from Glasgow. When asked about her experience, she stated: "I feel much slimmer, more comfortable and much more stylish!”
With an increase in demand for image consulting services, it is believed that Scottish women will once more embrace their body shapes and image in a more positive manner, dress in stylish ways that are much more personal to them, save time and avoid overspending. For more information or to book a consultation, visit Style Me Flawless on www.stylemeflawless.co.uk
Your personal stylist,
Numba Pinkerton x